Put your recipes somewhere worth paying for
A site of your own where a paid recipe earns it: servings that scale, units that convert, notes readers keep and a shopping list they cook from. Charge what you like and keep 85%.
The ChefLane editor and live preview, with demo data
A PDF can’t scale, convert, or remember
Here is the same dish a reader pays for, two ways. On the left, the ebook PDF they get today. On the right, the same recipe on ChefLane. Change who’s eating. Flip to imperial. Read the note a cook left last week. This is the difference a subscription buys.
14. Chicken Katsu Curry
Serves 4 · 30 minutes- Chicken breast4
- Plain flour50 g
- Egg2
- Panko breadcrumbs100 g
- Mild curry powder2 tbsp
- Jasmine rice300 g
- Chilli flakes1 tsp
Subscribers- Chicken breast4
- Plain flour50 g
- Egg2
- Panko breadcrumbs100 g
- Mild curry powder2 tbsp
- Jasmine rice300 g
- Chilli flakes1 tsp
Used 1 tsp chilli, plenty hot for the two of us. Doubled the sauce next time.
Demo recipe and data. Scaling, metric and imperial, and saved notes are live ChefLane features, shown here with an example dish.
A recipe editor, not a blog editor
On a blog or on Substack a recipe is just another post. Here it is a recipe: ingredient groups, method steps, prep times and galleries, with a paywall you flick per dish.
A recipe page from Fiver Friday, the demo site we build the product with.
What your subscribers actually get
A subscription is a recipe box that works for them: save the ones they love, plan a week of dinners, and shop it in one list. Free recipes stay free; the rest is yours to price.
Favourites and a search box, so the dish they cooked in March takes two seconds to dig out.
Readers build a meal plan and it merges into a single list, grouped by aisle.
Group by season, mood or budget; each gets a front door worth subscribing for.
Example dishes shown; your photography replaces them the day you sign up.
The newsletter builder and the email it becomes, with demo data.
Every send brings readers back to your site
The newsletter builder uses the same blocks as your site. Drop a recipe in and every subscriber gets the photo, the link and the paywall already attached, then taps straight through to a page you own, not a feed someone else ranks.
From name to first recipe in five minutes
Pick a name and a subdomain. You are live on the web before the kettle boils.
Colours, fonts and layout come from a design system, so the site looks like your brand, not ours.
Real recipe fields, your photos, and the paywall flicked exactly where you want it.
One link readers and Google both understand, with recipe data baked in so it shows up in search.
Pricing
There is no premium tier; this is the whole product.
Stripe pays your bank directly; ChefLane never holds your money. A creator with 5,000 followers converting 2% at £5 a month takes home £5,100 a year.
Sketch it out with your own following:
Based on a 2% conversion at £5/month. You keep 85%, ChefLane takes 15%.
How ChefLane started
Kirsty and I kept buying recipes from creators we love, and every one of them ended up stuck in a PDF or a screenshot on our phones. On a Tuesday night we couldn’t find the one we wanted, and there was nowhere to note that we’d gone easier on the chilli last time.
I build software, so I put something together to keep them all in one place. The more we used it, the more it bugged us that the creators we were paying had nowhere decent to sell their recipes either. ChefLane is what it grew into: a proper home for recipes, whether you’re selling them or just trying to get dinner on the table.
Your first recipe could be live tonight
Setup takes about five minutes. The kettle takes longer.